نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه جغرافیا و برنامه‌ریزی روستایی، دانشکده برنامه‌ریزی و علوم محیطی، تبریز، تبریز، ایـران
2 گروه جغرافیا و برنامه‌ریزی روستایی ، ادبیات و علوم انسانی، فردوسی، مشهد، ایـران
3 گروه جغرافیا، دانشکده جغرافیا، دانشگاه رم، رم، ایتالیا
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Aim: This research aims to qualitatively-quantitatively analyze the relationship between regional advantages and effective factors in rural tourism entrepreneurship.
Material & Method: To explain the effective regional advantages in rural tourism entrepreneurship, firstly, the analyzed indicators were collected using theoretical references from various sources, and a qualitative interview method was used to analyze the effective factors in rural tourism entrepreneurship. Then, the overall results obtained from both steps of the qualitative method were coded for analysis in the quantitative part, using the structural equation model by Smart PLS software, were analyzed.
Finding: In the variable of effective factors in rural tourism entrepreneurship, in the institutional dimension, the factor of easy access to institutions and cooperatives supporting entrepreneurial activities, and in the social dimension, the factor of not having stress in difficult situations showed the highest level of influence. In the variable of regional advantages effective in rural tourism entrepreneurship, in the political-legal dimension, the factor of the existence of government incentives for entrepreneurs in line with rural entrepreneurship, and in the infrastructural dimension, the factor of access to the gasoline and fuel distribution point, showed the highest level of influence.
Conclusion: The results of the research show that the relationship between regional advantages and effective factors in rural tourism entrepreneurship is confirmed with a value of 4.39.
Innovation: Based on the background of the studies, efforts were made to fill the research gap. Several unique approaches were made to better understand rural tourism entrepreneurship; But on the other hand, a mixed method (qualitative-quantitative) was used to select the most suitable model to investigate this relationship by evaluating different points of view. The findings of this study will be useful in future planning.
کلیدواژه‌ها [English]
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