Journal of Arid Regions Geographic Studies

Journal of Arid Regions Geographic Studies

Qualitative-quantitative analysis of the relationship between regional advantages in rural tourism entrepreneurship and effective factors in rural tourism entrepreneurship (Case Study: Target and Destination Villages in Ardabil Province)

Document Type : Original Article

Authors
1 Department of Geography and Rural Planning, Faculty of Planning and Environmental Sciences, Tabriz, Tabriz, Iran
2 Geography and rural planning, Faculty of Literature and Human Sciences, Ferdowsi, Mashhad, Iran
3 Department of Geography, Faculty of Geography, University of Rome, Rome, Italy
Abstract
Aim: This research aims to qualitatively-quantitatively analyze the relationship between regional advantages and effective factors in rural tourism entrepreneurship.
Material & Method: To explain the effective regional advantages in rural tourism ‎entrepreneurship, firstly, the analyzed indicators were collected using ‎theoretical references from various sources, and a qualitative interview ‎method was used to analyze the effective factors in rural tourism ‎entrepreneurship. Then, the overall results obtained from both steps of the ‎qualitative method were coded for analysis in the quantitative part, ‎using the structural equation model by Smart PLS software, were ‎analyzed.‎
Finding: In the variable of effective factors in rural tourism entrepreneurship, in the ‎institutional dimension, the factor of easy access to institutions and ‎cooperatives supporting entrepreneurial activities, and in the social ‎dimension,  the factor of not having stress in difficult situations showed the ‎highest level of influence. In the variable of regional advantages ‎effective in rural tourism entrepreneurship, in the political-legal dimension, ‎the factor of the existence of government incentives for entrepreneurs in ‎line with rural entrepreneurship, and in the infrastructural dimension, the ‎factor of access to the gasoline and fuel distribution point, showed the ‎highest level of influence. ‎
Conclusion: The research results show that the relationship between regional advantages and effective factors in rural tourism entrepreneurship is confirmed with a value of 4.39.
Innovation: Based on the background of the studies, efforts were made to fill the research gap. Several unique approaches were made to better understand rural tourism entrepreneurship. However, a mixed method (qualitative-quantitative) was used to select the most suitable model to investigate this relationship by evaluating different points of view. The findings of this study will be useful in future planning.
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  • Receive Date 13 September 2023
  • Revise Date 14 January 2024
  • Accept Date 15 January 2024
  • Publish Date 01 August 2024